Introduction to SEO

Keyword Research

On-Page Optimization

Technical SEO

Off-Page Optimization and Link Building

Content Marketing and SEO

Local SEO

SEO Analytics and Reporting

SEO Best Practices and Updates

Introduction to copywriting

Different forms of copywriting and where it is applicable

Target Audience Analysis

Using Words as a Superpower

Understanding Customer Awareness Levels

Copy structures

Optimizing a Copy for Sales

Psychology of Conversion Optimization

Persuasive Techniques for Action-Driven Copy

Building Trust with Copy

Step-by-Step Framework for Writing Different Types of Copy

Keeping Readers Engaged Until Purchase

Catchy & Attention-Grabbing Headlines

Risk Reversal Techniques for Higher Conversions

Writing Emotionally Driven Sales Copy

Influential Selling Techniques

Becoming an Exceptional Selling Machine

Introduction to Facebook ads

How to Open an Ad Account & Create Sales-Driving Ads

How Facebook Ads Manager Works

Targeting the Right People on Facebook

Running Retargeting Ads on Facebook

Different Types of Facebook Ad Creatives

Best Facebook Ads for High Sales

3 Main Components of a Facebook Ad for High Conversion

Crafting a Killer Ad Headline

Introduction to Instagram Advertising

Setting Up Your Instagram Advertising Account

Defining Your Advertising Goals and Target Audience

Creating Compelling Instagram Ad Content

Understanding Instagram Ad Formats

Advanced Targeting and Audience Segmentation

Campaign Management and Optimization

Instagram Ad Metrics and Reporting

Retargeting and Remarketing on Instagram

Scaling and Expanding Your Instagram Advertising Efforts

Introduction to Google Ads

Keyword Research and Campaign Structure

Ad Formats and Ad Extensions

Targeting and Audience Management

Bidding and Budget Optimization

Performance Tracking and Measurement

Display Advertising

Video Advertising

Advanced Strategies and Tools

Fundamentals of SEM

Keyword Research and Analysis

Search Engine Advertising Platforms

Ad Copywriting and Optimization

Landing Page Optimization

Campaign Measurement and Analytics

Remarketing and Display Advertising

Campaign Optimization and Reporting

Introduction to content marketing

How to use content marketing to sell a brand

How to source valuable content so that you can never run out of ideas

The act of storytelling

Storytelling in relation to content marketing

The best type of content for your targeted audience

levels in content marketing

How to research the audience your want address your contents to

How to create content to suit different kinds of audience

Tailoring your contents to suit your targeted audience needs

Introduction to Social Media Marketing

Creating a Social Media Strategy

Crafting Compelling Content

Managing and Optimizing Social Media Channels

Building and Engaging a Community

Social Media Trends and Future Insights

Measuring and Analyzing Social Media Performance

Social Media Trends and Future Insights

Introduction to PPC Advertising

Keyword Research and Selection

Creating Compelling Ad Copy

Bidding Strategies and Budget Management

Ad Campaign Targeting

Ad Performance Tracking and Analytics

Landing Page Optimization

PPC Campaign Optimization and Strategy Refinement

Introduction to Email Marketing

Creating Compelling Email Content

Designing Effective Email Campaigns

Building and Growing Your Email List

Email Automation and Workflows

Conversion Optimization Techniques

Email Deliverability and Engagement

Email Marketing Analytics and Reporting